Hello, I'm Reid.

I create experiences.

I’m a designer who loves to solve complex problems. More recently my work has been focused on themed entertainment, though I tend to weave through different types of projects that all loosely connect, including Interaction Design, Virtual Reality (VR), Architecture, Experiential Marketing, along with a bit ofApp development, and Technology Design.  While most of my work does require me to create compelling 3D content, primarily to convey story, emotion, and buildable intent (including for real-time visualization), I’m mostly fascinated in understanding the way people think and respond to the world. This has a heavy influence in my ‘interactive’ projects.

I’m addicted to learning and I gravitate towards projects that challenge me in new ways while allowing me to build and reflect on what I’ve learned in other areas.

I have a significant interest and appreciation in tools, technologies, and opportunities that empower people to create, because of this I’ve turned some of my attention to the subject of Education and hope to continue to explore emergent opportunities in that field. I've also been studying application of pervasive computing and working to understand how it will shape creative expression and broader implications.


Below are some of the companies, clients, partners, organizations, and projects around the world that I've been fortunate to have worked for and with and on ....

Please scroll down to see some of my work...

It's important to note that many of the details of my work over the last few years remains Confidential And Under Non-disclosure agreements Currently.

MOTIONGATE Dubai, Themepark



MOTIONGATE Dubai is currently under construction, scheduled to open in October of 2016, as part of the huge Dubai Parks and Resorts (a multi-themepark resort). Motiongate will be Dubai's largest themepark when it opens.

Working with the various internal and external teams, I provided a buildable design direction (early iteration to design details) to a number of areas of the park. Much of my time eventually focused on the DREAMWORKS Zone, primarily the Circus of Madagascar. I created sketches, drawings, 3D models, layouts, and more, for the different themed areas and attractions.

I also took on specialty projects, involving quickly creating comprehensive 3D / VR Walkthroughs that could be experienced in an VR Headset. I also worked to create a VR Simulation of the E-Ticket scale 'How to Train Your Dragon' Coaster Ride, using real ride data from the coaster vendor, Unreal Engine 4, and the Oculus Rift. This became an effective tool to collaborate, test our design intent for scenic development, and share our work with the client and IP Holder (Dreamworks).

Public details remain limited. The images and video here are part of what is currently publicly released information.

CLICK TO PLAY VIDEO: Apr 17, 2016 - Behind the Scenes / Construction Update

OFFICIAL Concept Overview (Click to Enlarge)

OFFICIAL Concept Overview (Click to Enlarge)

Disney Infinity E3 Booth, 2015

In cooperation with Disney Interactive and Ichi Worldwide


I helped create the designs for the Disney Infinity 3.0 E3 Booth in 2015. After 3D Prototypes and rapid iterations (involving the different Disney teams, inc. Marvel and Lucas Film), I worked with the show and fabrication teams through installation.

The signature piece,The FIGURE ARCH (shown right) continues to travel to different Disney Infinity events.

STEAM Carnival

Traveling Experience by Two Bit Circus


Description Coming Soon.

SIGGRAPH Conference

Technology, Research, Entertainment Conference

COMMITTEE CHAIR (2015), Subcommittee Producer (2012 - 2014)

As the committee chair for The Studio at the SIGGRAPH 2015 Conference, the role covered several responsibilities, which included planning and execution, building a subcommittee and integrating with the different contractor groups. It was critical to build a fiscally responsible program, and supported through connecting and fostering donor networks. It was at least as critical to build out a program direction that fit within where SIGGRAPH as a community represents and where it's going, which included bringing in world class courses, talks, and hands-on workshops from the best academic and professional institutions around the world.

In previous years, including for both The Studio and Emerging Technologies, I have acted as the Producer on the Subcommittee. Much of this work involved developing a floor-plan for the projects (Studio) and organizing logistical information, including on-site and in advance of the conference with Contributors.

To learn more about The Studio at SIGGRAPH 2015: [GO HERE]


Theme Park: Jordan (ON HOLD)


Most my time on this project was spent working with a small team to develop initial insights and prototypes for interactive attractions. I supported the development of interactive 3D simulations with Unity and interface prototypes.


Publicly released concept art for The Red Sea Astrarium.

Publicly released concept art for The Red Sea Astrarium.


 Below you will find more examples of work related to VR.


Virtual Environments with Hardware Simulation

Much of my work in virtual reality involves not only creating the real-time digital environments, but implementing them on hardware systems that allow them to be experienced in deeper and more direct ways.

The images on the right show some of the various digital environments and their integrated simulators, including projection domes, 8DOF Simulators, and more basic driving simulators.

As you’ll see further down, I am also familiar with HMDs, both with magnetic trackers and the more recent Oculus Rift.

I have worked with many different real-time software tools, including modern game engines as well as more professional solutions. I have also honed creating visually compelling real-time 3D content very quickly that can scale in quality based on needs.

VR Prototyping and Interactive Entertainment Experiences

Carnegie Mellon University


With of 4-5 people, we explored the rapid creation of interactive virtual worlds. To the right are two examples created in less than two weeks each that look at different types of entertainment content for Head Mounted Displays (a modern example is the Oculus Rift). For these examples we also made use of sensors that could track where your head and hands are at in 360 space.

For the example in the top two images, we wanted to test forward locomotion (walking). The challenge is creating an abstraction on how to map that interface that makes at least some sense contextually. This is how we fell into a ‘Zombie’ idea, which embellishes on the typical arms out way they are often represented. Players hold their arms old while moving them up and down to move forward. Players can also grab NPC characters and then ‘eat’ their brains through different movements with the hands and head. We attempted ‘first person eating’ but it became difficult to convey the idea.

The second example is a puzzle game that requires players to look around the 3D world. Players act from the center of the map, with the goal of moving blocks in order to create a path for small characters reach the finish. ‘Grabbing’ is a key interaction, but with only knowing hand location, we explored feedback mechanisms in the virtual world, including rumbling before being grabbed.


Virtual Reality Research Project; Arizona State University


With 2-3 people, we created a large 3D representation of Phoenix, AZ with simulated traffic in order to create a flexible tool for studying construction and other environmental developments. During the project, we explored the use of photogrammetry as well as integrating with various simulator hardware. [LINK]


Though I’ve worked with 3D printers since the fall of 2012, I purchased my own Solidoodle 4 in September 2014. It has been a great tool to bring some of my 3D work to physical reality. Some of this work is shown to the right.


In one of the examples to the right, you can see a large toy-type figure. With this example, I experimented with creating simple custom ball and socket joints that allowed for a wide range of free movement.


I tend to find it fun and exciting to tackle 3D Printed objects that require no glue to hold together, and instead rely on the friction of the ABS plastic. Many of the items shown to the right are glue-less and can be taken apart and put back together with little effort.

Other types of projects ...


Mobile Language Learning Game Prototype, Carnegie Mellon U.


This is a difficult project to summarize because of its intricacies, but it's a favorite of mine. As a team of 5, we worked with a client who wanted to take their product – designed to help those with developmental challenges communicate in sentences – and use it for general language learning, starting with Spanish. We had to deep-dive into understanding everything from neuro-plasticity to testing the basics of an icon-based input system. What separates its goals from other language learning experiences is the focus on proper syntax and structure rather than word memorization. Play testing was critical to understanding how effective this could be, yet the timelines (4 months) limited the data pool. This project was shown at Games for Health in 2011.


LEGO Stop Motion Short Video, Carnegie Mellon University

With only 48 hours, 4 of us created a short LEGO Stop motion video called One Up. This was developed in response to 4 elements we needed to blend: 'Garden', 'Envy', 'Mirror', 'Yellow'. This was an intense project within the time-frame, but we enjoyed the process of learning stop motion while wanting sleep!

Click on the image to play!





I can provide a detailed resume / CV upon request.

WORK Experience

SENIOR DESIGNER                                                           August 2015 - April 2016

Two Bit Circus                                                                 Los Angeles, CA


AREA ART DIRECTOR & 3D SPECIALIST                      August 2013 - January 2015

RIVA Creative USA                                                          Los Angeles, CA


INTERACTIVE EXPERIENCE DESIGNER                       May 2011 - July 2013

RGH Themed Entertainment                                         Los Angeles, CA                              


OWNER / PRINCIPAL                                                    February 2013 - Present

STUDIO Red & Black LLC.                                             Los Angeles, CA


Committee Chair (2015), Venue Producer                2011 - Present     

ACM SIGGRAPH Conference                                       Multiple Locations


DEPT. MANAGER - VIRTUAL REALITY GROUP         August 2008 - July 2010

FORUM8 Co. Ltd.                                                           Tokyo, Japan


VR DESIGN RESEARCHER / 3D SPECIALIST             July 2006 - July 2008

Arizona State University                                               Tempe, AZ


Bachelor of Science, Design: ARCHITECTURE           August 2004 - May 2008

Arizona State University                                                  Tempe, AZ


Masters of Entertainment Technology Candidate*   August 2010 - May 2011

Carnegie Mellon University                                            Pittsburgh, PA


  • 3D Modeling, Texturing, Sculpting
  • Virtual Reality / Simulation
  • Interaction Design
  • Research / R&D
  • Themed Entertainment Design
  • Architecture and Master Planning
  • Drawing and Sketching
  • Video Editing / Compositing
  • Interdisciplinary Projects
  • Project Scheduling / Budgeting
  • Client Services / Strategy


  • 3ds Max, Maya, Mudbox, Modo
  • Photoshop, Illustrator, InDesign
  • Unity3d, CRYEngine, Unreal 4
  • Mental Ray, Vray, VRED, Maxwell
  • AutoCad, Revit
  • Python and some scripting
  • Allegorithmic Products
  • Microsoft and Adobe Suites
  • Balsamiq, Visio, and UX tools


  • 3D Printers, Rapid Prototying
  • HMDs, including Oculus Rift
  • Projection Domes and Holography
  • Kinect, Gesture, Natural Interface
  • iOS and Android Mobile Platforms
  • Pupil / Retina Tracking
  • AR and Computer Vision Systems
  • 3-9DOF Motion Platforms / Simualtors
  • Laser Scanning /Photogrammetry
  • Laser Cutters / CNC Machines


  • IXDA (Interaction Design Assoc.)
  • TEA (Themed Entertainment)
  • Space Tourism Society
  • Digital LA